![]() That means you have to be extra careful about the first post on your company page. You need to make sure that they see the right things when they get to your company page. I am talking about the step after that.Ī follower ad is an inexpensive way of getting people to your company page, right? So, you then need to build the experience on your company page. No, I am not talking about the profile picture and the first name (we’ve already covered that). One of the biggest reasons why Follower ads are one of my favorites is because they let you curate the right experience for your prospect. Hack #1: Think of the entire prospect experience, not just the ad. Now that I’ve managed to convince you that follower ads indeed are a great option to consider for your LinkedIn marketing strategy, let me share my trade secrets with you when it comes to follower ads. (Good for us!) and it’s also underused by a lot of companies and marketers. ![]() I believe the reason LinkedIn charges less for it is that it’s not considered a prime spot and not many companies and marketers explore this option. If you consider the price per impression or price per click, follower ads would always be the more affordable choice as far as LinkedIn is concerned. After all, wouldn’t you notice an ad, anywhere it may be if it has your own picture on it? 3: They are super affordable. Since all follower ads come with the prospect image, they grab more attention. So, they make the prospect believe that they’re getting customized follow suggestions suitable for them as opposed to random ads. 1: Follower ads look personalized.īy default, a Follower ad addresses the person with their first name or at least their profile picture. I’ll give you three reasons why I often recommend follower ads on LinkedIn to our clients. Why LinkedIn Follower Ads Are A Good Choice? Here’re a few LinkedIn follower ad examples below.īelieve me, follower ads on LinkedIn are worth every dime you spend on them, and for good reason. These are the options available if they are already following us – otherwise, it’s just “follow” by default. That way, your CTA is always relevant to the prospect. However, in case they’re already following your company, you have the option of choosing between the CTAs “visit our company” and “view more content”. It would take them to your company page and they would see your content and follow your company page. By default, any person who’s not following your company who sees this ad would see the CTA as “Follow”. You also have options for the Call-To-Action (CTA) for these ads. So, if I’m viewing the ad, it would have my profile picture and say, “Hey, Justin” along with a quick message. It can also be customized to have the prospect’s name on it along with that picture. Each person viewing the ad sees a customized version of it. That’s what makes a follower ad personalized. That, my friend, is a follower ad.Įssentially, a follower ad is that square box you find on your feed that has very little amount of text and more importantly, a picture of your prospect (the person seeing your ad!). Look closer – you’d find “Ad” written on the top right-hand corner of that box. It comes off as if LinkedIn is recommending you brands or pages you can follow that match your interests and domain. Chances are you’d find your picture there along with the brand logo, and a Follow button under it. Hop on to your LinkedIn feed and look at the box right under the LinkedIn News section. Though, before I reveal my secret mantra, let me get you acquainted with what follower ads are and why they make a great choice for LinkedIn marketing. That’s what I am going to cover here – LinkedIn follower ad conversion hacks. ![]() Having said that, not many would tell you how to make your follower ads give you the results you expect. However, is that all? How do you get people to see that content and follow you? Well, any LinkedIn marketer worth their dime would tell you to try out LinkedIn follower ads if your goal is to increase your page’s follower count. ![]() The catch – how do you get a significant number of followers for your campaigns? How do you get people to follow your company page? Of course, the kind of content you put on your LinkedIn page makes a lot of difference. Not to mention, your followers end up being your go-to target audience for your marketing campaigns that you can reach organically. How often do you visit a brand’s LinkedIn page and think, “Oh, they’ve only got 100 followers…they must be new in the market.” Or “This brand’s got a million followers, they must have awesome content and are quite established.” Your LinkedIn company page’s followers reflect your authority standing and build your brand credibility.
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